Manyavar goes outdoor

By Devesh Gupta , afaqs!, New Delhi | In OOH News | February 03, 2015
The men's ethnic wear brand is running an outdoor campaign in Delhi to raise its brand awareness.

Manyavar, a men's ethnic wear brand, is running an outdoor campaign in Delhi NCR region to increase its brand awareness and reach out to its audience.

It has taken around 200+ unipole spots at various traffic junctions and arterial roads across the state.

Manyavar's OOH campaign

Manyavar's OOH campaign

The campaign consists of different creatives displaying their new colour collection and latest design range created for the season.

Manyavar has over 15 stores in the city, and with this campaign it wanted to create a huge impact and recall for their new collection.

Executed by JC Decaux, the campaign aimed to target young and fashion conscious men across Delhi.

Speaking more about it, Olivier Heroguelle, Managing Director, JC Decaux India, says, "Outdoor reaches out to the consumers during their entire journey in the city. Manyavar's high octane campaign on our strategically positioned media throughout the city is definitely one successful story."

The brand also ran an OOH campaign at the Kempegowda International Airport (KIA) recently.

Manyavar plans to open over 500 exclusive brand outlets across the country by 2015-16 along with 100 shop-in-shops and 500 Multi Brand Outlets (MBO). It has operations in Dubai and Bangladesh. The brand has plans to launch in USA, U.K. and the Middle East.