In-Store Asia 2015: Changing with the times

By afaqs! news bureau , afaqs!, Mumbai | In Marketing | February 03, 2015
In-Store Asia, among the leading convention and exhibition events for the retail industry in India, kicks off its 9th edition in Mumbai on Feb 5-7 this year.

If you ever wanted to get a side view of the way retail has changed, and is set to change in India, then you will do well to plan a visit to In Store Asia 2015. Organised by Thought Shows & Events, the event has been one of the few quality platforms for the industry over the years, to showcase the best of retail and listen to a quality line-up of experts.

In-Store Asia

This year, the speaker line-up is promising, with experts ranging from chief guest for the event, Darshan Mehta, CEO, Reliance Brands, to VL Rajesh, COO, foods business, ITC. Joining them are many other retail experts from India and some well known international retail experts, from Tim Radley, MD, VM Unleashed, Jo Pennycuick, Founder and MD, Redesign Group, NZ, Ken Nisch, Chairman, JGA, US. For the full list of speakers, click here.

Additionally, In-store Asia has a special line up of workshops targeted at specific verticals like Retail Jewellery by the co-founders of Luxury Connect, and one for Independent, Regional Retailers hosted by Ektaa Agarwal, creative director at Landor.

For the VM (Visual Merchandising) segment, this year the Convention at In-Store Asia 2015 will conclude with a one-of-a-kind live window display contest called VM Challenge. Visual merchandisers from different firms will team-up to compete in a contest that tests their out-of-the-box creativity, capabilities to build story boards quickly, project detailing and meticulous project execution. One can look forward to some eye-popping ideas here.

As always, the expo will also have the keenly contested VM and RD Retail Design awards, being held on Feb 6 this year. The jury this year, with a high global quotient ensures that judging is set to very high benchmarks, and the winners will have a reason to be truly proud of their work.

For Vasant Jante, managing director, Thought Shows & Events, the changes in the ninth edition couldn't have been better timed. "The ninth edition of In-Store Asia is being organised at a time when the retail industry is undergoing unprecedented changes. The In-Store Asia 2015 Conference has an impressive line-up of thought-provoking presentations and panel discussions on the way forward for the industry, and the Expo will showcase cutting-edge retail design solutions.

This year we have also planned an innovative Material Lounge, and a contest for the best designed POP (point of purchase) displays, apart from the popular VM Challenge. I am confident that the In-Store Asia show will turn a new leaf this year with high level participation and serve the industry for years to come."

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