Revenues from paid apps are estimated to exceed Rs 15 billion in 2015, up from Rs 9 billion in 2014, driven by increased app usage on smartphones. Also, expansion of 3G network coverage and the roll-out of 4G networks in 2015 are expected to further boost smartphone sales in the country.
Jolyon Barker, Global TMT Leader, Deloitte, says, "Burgeoning smartphone and mobile internet usage, a growing developer community and the potential for regional/localised apps are likely to favour an app revolution in India this year. India's app economy is already making its mark in the global arena, and this bodes well for consumers, businesses and app developers alike."
India has around 3,00,000 app developers and is already the second largest Android developer community in the world after US. By 2017, India is expected to have the largest number of software developers. The country has a large number of business segments where idle supply and unmet demand co-exist. With the ubiquity of mobility, such a large gap can be bridged by facilitating sharing of resources to increase utilisation and productivity, and thus providing greater ROI to both providers and users.
The report also points out how this will affect the growth in telecom, media and entertainment, and other sectors.