Bloomberg TV India appoints Alok Nair as EVP

In his new role, Nair will be responsible for P&L, business strategy, marketing, content, distribution and overall growth strategy of the channel. He will also focus on consumer and trade marketing, provide distribution inputs and ramp up the channel's programming content.

He will be working with the board of Business Broadcast News.

Nair's last stint was with Network 18, where he was the national revenue head for CNBC TV18 and CNBC Prime HD. Nair had joined Network 18 in 2003, as a senior executive.

About his new role, Nair says, "I am really excited with this opportunity at Bloomberg TV India, the country's most influential news organisation. The channel is poised to take giant leaps towards success. In the near future, the market can expect some path-breaking opportunities and impact. I am confident that I will be able to tackle the complex challenges.The rapidly changing business news environment and immense potential of the market will definitely contribute to the growth and success of the company. I look forward to the support and guidance of the board."

Nair comes with experience in print, general news and business news domain. At Network 18, he was a part of the launch team and has seen the network grow from one channel - CNBC TV 18 and one portal - www.moneycontrol.com. He closely built the Focus Brand Solutions business - a first on news television - and was instrumental in creating "pathbreaking" formats and properties across business and general news channels. Nair eventually went on to head the Focus business across the news network.

He holds a post graduate degree in Marketing from Times School of Marketing, Delhi.