Dainik Bhaskar Unmetro: Discover India Making Waves

By afaqs! news bureau , afaqs!, Mumbai | In Marketing
Last updated : February 10, 2015
A six-hour long opportunity awaits those keen on the growth opportunities in India's next level cities and towns. The Unmetro Conclave will be held in Delhi on February 13, 2015, at the Crowne Plaza, Gurgaon.

Dainik Bhaskar's flagship conference on understanding and discovering the India beyond metros is back in the NCR. As the name suggests, the overarching theme of the Unmetro conference is to provide a platform for markets in the cities and small towns of India, beyond the metros. The half-day conference aims to bring together industry experts, owners, planners and all stakeholders for a day of ideating, developing and sharing best practices on the way forward into these exciting, but under-reported, markets.


A critical fall-out, and now a driver, of growth in the Indian economy, these tier II and tier III cities are undergoing rapid economic development, backed by increases in penetration of media and entertainment, rising disposable incomes, consumerism, the desire to experience superior lifestyles and own global brands. For a large number of brands and firms, these markets are increasingly the mainstay of growth in India.

The Unmetro conference has hosted leading marketers and experts in its previous editions in Delhi, Mumbai, Bengaluru, throwing up new facts and opportunities every time for appreciative audiences.

Arvind Vohra, Arun Iyer and Damodar Mall - Some of the speakers at Dainik Bhaskar Unmetro

Some of the prominent speakers at this conference are Damodar Mall from Reliance Retail, Arvind Vohra from Gionee India, Arun Iyer from Lowe Lintas and Partners, Saguna Sodhi from Ernst & Young, Anisha Motwani from Max Life Insurance, Piyush Kumar from Rado, Rupam Garg from MEC Global, amongst others.

Look forward to an evening of great insights, discussions and learnings on cracking it in these markets that, for all their relative anonymity, are fast becoming the new drivers of change, from being an outcome of change till a decade back.

Pradeep Dwivedi

Commenting on the event, Pradeep Dwivedi, chief corporate sales & marketing officer, Dainik Bhaskar Group, says, "The next wave of India's growth is coming from Unmetro markets - the tier II and tier III cities of India. With growing urbanisation, increasing income and improving lifestyles, the Unmetros are the centres of India's growth and development. The Unmetro Conclave is a knowledge platform, driving awareness about the potential and opportunities in the tier II & III cities. Marketers and influencers share their first-hand experiences of their brand marketing efforts, making the platform as much about real situations and intellectually-stimulating conversations. Dainik Bhaskar Group leads in the biggest Unmetro markets in India and is working with many brands to help drive their market leadership."

For more information, log on to www.unmetro.in.

First Published : February 10, 2015

© 2015 afaqs!