Dainik Bhaskar says 'No' to negative news on Mondays

By afaqs! news bureau , afaqs!, New Delhi | In Media Publishing | February 10, 2015
The initiative is aimed at creating differentiation and ushering in a positive environment.

DB Corp's flagship brand Dainik Bhaskar has launched an initiative titled 'No Negative News on Monday', which aims to usher in a more optimistic environment, and change the attitude and stance of news publishing.

Therefore, across all its 58 editions, every Monday, Dainik Bhaskar will highlight positive news on the front page, desh-videsh, state and city sections, and segregate other news under a clear header.

It will encourage readers to begin the week by reading positive, inspiring news which will surely trigger a positive thought process and set a good momentum for the forthcoming days. While it is important for readers to be aware of adverse or undesirable occurrences in the country, state and city, which will continue to be reported, this initiative will enable the publication to create a better environment every day, by focussing on value-creating developments.

Positive News and Negative News in Dainik Bhaskar

'No Negative Monday' is the brand's movement towards adopting a very positive outlook to life, since Monday - the first day of the week - sets the tone and pace of activities for the entire week.

Girish Agarwaal, director, Dainik Bhaskar, says, "A common complaint often heard is that the print media tends to highlight negative news more than positive developments in our society and country. Too much focus on uninspiring news can inhibit one's outlook on daily life and society. The reader then tends to begin his / her day on a negative note, with little excitement to look forward to. India is, today, one of the most youthful nations in the world and the youth of our country is brimming with greater confidence and optimism. This is a fact that Dainik Bhaskar, as a responsible print media entity, seeks to embed in the fabric of our daily life, to make it better and more productive. We believe that if our thoughts are positive, our actions will reflect the same."

The initiative was launched on January 26.

Dainik Bhaskar Group houses brands such as Dainik Bhaskar, Divya Bhaskar and Dainik Divya Marathi. The Group has 58 editions in four languages across 14 states in India. It is also present on the digital platform through portals dainikbhaskar.com and divyabhaskar.com, and has a radio presence with MY FM.

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