afaqs!

Triton Ahmedabad wins two new accounts

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | February 10, 2015
The agency will handle the creative duties of Carysil and EasyPay.

Triton Communications' Ahmedabad office has bagged the creative duties of Carysil and EasyPay.

Carysil is into Composite Quartz Technology and is one of the producers of quartz and granite sinks. The mandate for the agency is to augment the brand's presence in the high-end kitchen appliances market. The agency has already initiated a strategic blueprint which will be subsequently translated into creatives.

Ali Merchant

Meanwhile, EasyPay offers bill payment services to customers through a network of outlets. This enables multiple payment modes and provides instant confirmation of payments. The agency's task at hand is to launch the brand across Gujarat, with the objective to make it the consumer's preferred mode of payment.

Commenting on the wins, Ali Merchant, director, Triton Communications, says, "We have a successful track record in partnering our clients for launching, building and nurturing some of the leading brands in the country, across diverse categories. Carysil and EasyPay will provide us opportunities to further enhance our growth story for our clients."

For the record, incorporated in 1991 by Merchant and Munawar Syed, Triton is a privately held Indian communications agency.