Arvind Kejriwal, the soon-to-be-crowned chief minister of Delhi, has broken yet another stereotype by appearing on a satirical show 'Barely Speaking with Arnub' by online entertainment network, The Viral Fever. The new-age media company has partnered with The Times of India for its 'Great Indian Litterbug' digital campaign and the Aam Aadmi Party to drive the anti-littering message.
The 11-minute long video features Kejriwal in his signature muffler and AAP party cap, smiling, as Arnub introduces him as the man who has based his entire political career on Anil Kapoor's movie 'Nayak'. Throughout the interview, Arnub throws allegations at Kejriwal to which he gives witty responses. From his dressing sense to his negligible bank balance, the founder of AAP reveals his witty and spontaneous side to viewers. The interview cleverly delivers the anti-littering message to viewers via AAP's symbol (the broom), which Kejriwal claims will help clean not just the country politics, but also the conscience of the common man.
After TOI approached The Viral Fever for its 'Great Indian Litterbug' campaign, featuring Kejriwal on the show made perfect sense as he has been crusading anti-corruption movement, explains Kumar.
"The show is aimed at portraying the human side of a big celebrity or a public figure," he says.
The show was shot a day after the Delhi elections and was released online on February 9. It has garnered three lakh seventy thousand views, as on Tuesday evening.
'Barely Speaking with Arnub' has been launched by TVF's comedy vertical Qtiyapa. TVF creates premium content and is part of parent company TVF Media Labs, started in 2010, to provide branded content solutions, and currently has businesses in live events, production services, TV shows and audio-visuals. TVF started its online network for entertainment called TVF-ONE three years ago, which has created branded content with programming across three genres - comedy (Qtiyapa), drama (Permanent Roommates) and non-fiction (Recycle Bin).