TAM's AdEx to certify ad spots on Amagi

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | February 11, 2015
Ad spots on the geo-targeted ad network will now be monitored and certified by the television audience measurement analysis firm.

Geo-targeted TV ad network Amagi has announced that its ad spots will be certified by AdEx India, a division of TAM Media Research.

The certification adds a new dimension to Amagi's offering of geo-targeted advertisements on television. An endorsement of Amagi's ad-spot reporting mechanisms, the certification will include proof of execution and time of delivery, which will be included in the company's post-campaign report, the company said.

The certification is currently specific to Zee TV ad-inventory purchased through Amagi.

LS Krishnan

LS Krishnan, business head, Amagi, says, "The TAM-AdEx certification adds value and integrity to the reporting of our ad campaigns. This partnership will add not only add credibility, but also ensure transparency to the ad play-out process, a realignment which media planners have been waiting eagerly for. A first-of-its-kind certification for India's geo-targeted TV advertising industry, this will help accelerate the adoption of geo-targeting by advertisers. This substantiates our commitment to a value-driven and effective advertising service. As a pioneer in this industry, we see it as our responsibility to grow the world of targeted advertising in India, and this is a big step in that direction."

Amagi's geo-targeting aims at helping media planners, marketers and advertisers across the country plan their budgets more effectively. It also gives agencies the opportunity to offer specific, result-oriented campaigns to their clients across sectors. Furthermore, the TAM-AdEx certification will ensure that media planners can now be absolutely certain about their reporting for geo-targeted ad campaigns.

Amagi's platform offers advertisers the flexibility and focus of digital on television. And now, with the TAM-AdEx certification providing credibility to the platform's reporting mechanisms, the company all but eliminates the constraints associated with television advertising - budgets and targeted reach.

For the record, Amagi services advertisers including HUL, P&G, Wipro, ITC and Dabur. The network claims to have served over 30 million ad seconds across channels and has seen revenues grow threefold from the past year.

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