Geo-targeted TV ad network Amagi has announced that its ad spots will be certified by AdEx India, a division of TAM Media Research.
The certification adds a new dimension to Amagi's offering of geo-targeted advertisements on television. An endorsement of Amagi's ad-spot reporting mechanisms, the certification will include proof of execution and time of delivery, which will be included in the company's post-campaign report, the company said.
The certification is currently specific to Zee TV ad-inventory purchased through Amagi.
Amagi's geo-targeting aims at helping media planners, marketers and advertisers across the country plan their budgets more effectively. It also gives agencies the opportunity to offer specific, result-oriented campaigns to their clients across sectors. Furthermore, the TAM-AdEx certification will ensure that media planners can now be absolutely certain about their reporting for geo-targeted ad campaigns.
Amagi's platform offers advertisers the flexibility and focus of digital on television. And now, with the TAM-AdEx certification providing credibility to the platform's reporting mechanisms, the company all but eliminates the constraints associated with television advertising - budgets and targeted reach.
For the record, Amagi services advertisers including HUL, P&G, Wipro, ITC and Dabur. The network claims to have served over 30 million ad seconds across channels and has seen revenues grow threefold from the past year.