MY FM hikes ad rates by 20 per cent

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | February 11, 2015

The revised ad rates will be effective from March 2, 2015, in all 17 cities the station is present in.

94.3 MY FM, the radio business arm of DB Corp, has increased its advertising rates by 20 per cent. The decision to hike rates has been taken to address the current inventory crunch and inflation at an overall level.

The hike in ad rates will be implemented in all 17 cities, spread across seven states, effective from March 2, 2015.

Harrish M Bhatia, CEO, 94.3 MY FM, says, "We are a strong customer centric organisation and invest a lot in understanding the taste and needs of our customers, this approach has helped in building a strong differentiated product. We enjoy undisputed leadership across all our stations and more and more advertisers want to leverage our leadership position to reach out to their target audience. Our inventory has been peaking and increase in ad rates is the only way to balance interest of both listeners and clients."

Launched in 2006, MY FM took a bottom-up approach and set up its network across 17 Tier II & III cities across seven states, building on the strong local understanding that Bhaskar Group had in these markets. MY FM draws a keen focus on its brand philosophy of 'Jiyo Dil Se', forging an emotional connect with its listeners, while continually creating offerings to suit local tastes.

"Our markets are growing at an exponential pace and advertisers have realised that radio is the most effective way of reaching out to the audiences. Our advertisers know the value proposition and differentiated offering we bring to the table," Bhatia adds.

94.3 MY FM is present in Ahmedabad, Ajmer, Indore, Nagpur, Amritsar, Jaipur, Jabalpur, Gwalior, Chandigarh, Jodhpur, Udaipur, Kota, Bhopal, Bilaspur, Raipur, Surat and Jalandhar.