Alive partners with Delhi Press

By afaqs! news bureau , afaqs!, New Delhi | In Digital | February 12, 2015
Readers of magazines like Sarita, Saras Salil and others will get access of array of multi-media content on their mobile phones.

Alive, the augmented realty app by Times Internet, has announced a partnership with Delhi Press magazines Sarita, Grihshobha and Saras Salil, among others.

With this partnership, Alive marks its foray into vernacular and Hindi print media. Now, millions of readers of bestselling Hindi magazines like Sarita, Grihshobha and Saras Salil would get access to an array of exciting videos, picture stories and other value-added content via Alive mobile app.

This partnership will also cover other popular genre magazines from Delhi Press Magazines like kids' story book Champak, literary magazine The Carvan and automobile magazine Motoring.

Commenting on this, V Natarajan, senior vice president (marketing and corporate strategy), Delhi Press Magazines, says, "With Alive AR, we now have a great platform to syndicate print with digital content. We can now offer a wider variety of content in different formats - for example, videos on making a certain cuisine to readers of Grihshobha. We are one of the first publications in Hindi to leverage the augmented reality app. We are sure our readers would love the experience."


Ajay Vaishnavi

Over the last 18 months, Alive AR has been regularly augmenting print stories of TOI, NBT, Mumbai Mirror, Filmfare, Femina, Hello and Grazia. More recently, Alive AR has also been adopted by leading publishing houses for popular and iconic media brands like Cine Blitz, Hi Blitz, Auto Car, Auto X, Maxim and Evo.

Elaborating further, Ajay Vaishnavi, director, TimesMobile, says, "We are in an exciting space. Some of India's most popular publications have adopted Alive AR to augment their print content. Publications see this as an integral part of their digital strategy that facilitates seamless navigation between print and digital content. Content creators across the spectrum are now using Alive to reach out to their audience with value-added content example videos, opinion polls, contests, picture galleries, social sharing etc."

Delhi Press publishes popular magazines like Sarita, Grihshobha, Saras Salil, Champak, and others. The group, which is in its 75th year of publication, also publishes The Caravan.

Alive app has about 1.5 million downloads and has executed more than 200 augmented reality campaigns and powers content of 20 leading publications every month, with new and innovative Augmented Reality experiences.