Dainik Bhaskar Unmetro Conclave today afternoon at the Crowne Plaza, Gurgaon

Dainik Bhaskar’s Unmetro is a unique networking platform for marketers, media and creative agency professionals to discover and discuss the immense potential that exists in the Tier II & III markets of India. Being held at the Crowne Plaza, Gurgaon, the Unmetro Conclave is where you ought to be, if your fortunes are tied to emerging India.

Private consumption expenditure in the Indian economy is expected to remain one of the strongest pillars of the Indian growth story. With the inevitable saturation of the eight metros in the country, the demand and consumption landscape of India‘s next lot of cities, ie, the tier II & III markets are constantly increasing. Higher disposable income, demographic dividend of a younger generation, heightened aspirations, increased urbanization and higher number of nuclear families are all key factors leading this development.

So, why do they matter? It’s simply because they are already behaving like metros! Everyone is witness to this transformation driven by an increased consumer and distribution push and media exposure. But in many significant ways these markets are unique when compared to metro markets. The Unmetro Conclave focuses on these insights and shares the success stories of the marketers who have managed to conquer these markets.

Speaking on the concept of the conclave Anisha Motwani, Director and CMO, Max Life Insurance said “With the rise of internet penetration in India, a virtual parallel world has been created where 'almost everything' is just a click away. And the benefits are not confined to the metros alone. The online medium is increasingly being accessed even by people residing in the non-metros as a result of which the divide between the metros and non-metros is fast eroding. Conducting 'unmetro event' is actually recognizing and bringing into open the development happening not only in the metros but in the other parts of the country too.”

“Eight thousand towns, 630,000 villages, over eight million stores and 1.2 billion people! Diversity seems to be our middle name and Middle India is where the focus is. These are towns with population of 1-10lacs, which have led the growth in value terms, year on year. Opportunities and challenges, there is a lot to be debated and a lot to be assimilated. Unmetro, promises to be a thought provoking event,” said Sudha Natarajan, Partner, The Media Cafe

Roopam Garg, General Manager, MEC Global said “Bharat is moving into India, This is the first time in hundred years that Urban India population has grown faster than Rural India ( 91 vs 90 million, Census 2011 vs 2001).Number of towns have increased to 7935 a 54% jump vs previous census. This growth is here to stay, by 2025 urban population will move to 538 million.

Given the new focus on Make in India, now is definitely the time to discuss growth that will reach beyond metros. Rural India that is moving to Urban India, still gives more than 50% of mobile, Television and Two wheeler sales.”

Presenting his views on the concept on Unmetro, Piyush Kumar, marketing manager (India), Rado said “As a country, India has gone back to its root. The population living outside metros is contributing significantly in the bottom-line of many brands, and across many key categories. I look forward to share my experience as a Marketer in Unmetro and hope to learn further from the experienced panel of speakers.”

Catch Piyush, and all the other esteemed speakers at the Crowne Plaza today! Starting 3:00 p.m onwards.

For more information please log on to www.unmetro.in.