Sonia Khurana is now OgilvyOne's national head - customer engagement

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | February 17, 2015
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Khurana, who has moved to Mumbai after the promotion, will focus on building the CRM and loyalty capabilities of OgilvyOne, across India.

Sonia Khurana has been elevated to senior vice president and national head of customer engagement for Ogilvy One. Khurana, who was earlier heading OgilvyOne's Bengaluru office, has moved to Mumbai.

Sonia Khurana

Khurana was responsible for building a super-charged Bengaluru team and instrumental in growing the business. Under her leadership, OgilvyOne won many new clients such as Dr. Reddy's, Elle Fashionwear and SAP, among others.

Vikram Menon, President, OgilvyOne Worldwide India, says of her move to Mumbai, "Our core promise to clients is to help them unlock the full value of customers by turning big ideas and data insights into compelling personal experiences that help them win more customers, and make them more valuable. With her expertise and experience in customer relationship management (CRM) and digital, Sonia is perfectly geared to deliver on this promise."

Khurana will bring to the table 15 years of experience in CRM, direct marketing and digital. In her new role, she will focus on building the CRM and loyalty capabilities of OgilvyOne, across India. OgilvyOne has a Data Analytics hub in Bengaluru that works on both local and international clients. BMW India, Titan and Dr. Reddy's are some of the CRM clients that OgilvyOne has on its roster. She has previously worked in DIREM and Wunderman International, on brands such as IBM India, Nokia, Microsoft, General Motors and Pizza Hut.

On her appointment, Khurana says, "I am very excited to be in this role. It's also a great privilege to be able to work towards delivering on David Ogilvy's famous promise, "We sell, or else". OgilvyOne has invested heavily in engagement planning tools and processes, technology infrastructure and data analytics capabilities. In addition, our understanding of digital allows us to expand our approach to acquiring and engaging customers beyond traditional CRM channels."

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