Last updated : February 19, 2015 05:12 AM
The International Advertising Association (IAA) has extended the last date for receiving entries for the Corporate Social Crusader Award to February 28, 2015.
The award is conferred on a corporate organisation which has excelled in any form of CSR activity in the last calendar year. The CSR could be in any area of the corporate's choice and is judged on the basis of its scale, relevance and impact.
Neeraj Roy, chairman, Olive Crown Awards Committee, IAA India Chapter, adds, "This award is for a company that takes a justifiable pride in its CSR activity over the last year. It includes any CSR activity, from improving life skills to recycling, to healthcare and education and, of course, the environment."
The Olive Crown Awards are run as a cause and there is no entry fee.
The International Advertising Association is a globally-focussed, integrated advertising trade association with membership representing advertising agencies and the media. The IAA comprises corporate members, organisational members, educational affiliates as well as 56 Chapters with individual members and young professionals from 76 countries, including the top 10 economies in the world. lAA is over 75 years old and is headquartered in New York.
Membership to the Indian Chapter of IAA is by invitation only, and IAA has very senior marketing, advertising and media professionals as its members.First Published : February 19, 2015 05:12 AM