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IAA extends deadline for Corporate Social Crusader Award

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | February 17, 2015
The last date of receiving entries is February 28, 2015.

The International Advertising Association (IAA) has extended the last date for receiving entries for the Corporate Social Crusader Award to February 28, 2015.

The award is conferred on a corporate organisation which has excelled in any form of CSR activity in the last calendar year. The CSR could be in any area of the corporate's choice and is judged on the basis of its scale, relevance and impact.

Srinivasan Swamy

Neeraj Roy

Srinivasan Swamy, president, IAA India Chapter and vice president - development, IAA Asia Pacific, says, "We introduced the IAA Corporate Social Crusader Award as a part of our prestigious Olive Crown Awards last year. The response was amazing. Over 53 large corporates sent in their entries. The award was ultimately shared by Hindustan Unilever and Mathrubhumi Group of newspapers."

Neeraj Roy, chairman, Olive Crown Awards Committee, IAA India Chapter, adds, "This award is for a company that takes a justifiable pride in its CSR activity over the last year. It includes any CSR activity, from improving life skills to recycling, to healthcare and education and, of course, the environment."

The Olive Crown Awards are run as a cause and there is no entry fee.

The International Advertising Association is a globally-focussed, integrated advertising trade association with membership representing advertising agencies and the media. The IAA comprises corporate members, organisational members, educational affiliates as well as 56 Chapters with individual members and young professionals from 76 countries, including the top 10 economies in the world. lAA is over 75 years old and is headquartered in New York.

Membership to the Indian Chapter of IAA is by invitation only, and IAA has very senior marketing, advertising and media professionals as its members.