Manisha Lath Gupta turns full-time entrepreneur

By Ashwini Gangal , afaqs!, Mumbai | In Marketing | February 17, 2015
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She will now focus on running her 10-year-old startup, IndianArtCollectors.

Manisha Lath Gupta, last seen as a volunteer at the Aam Aadmi Party, has turned full-time entrepreneur. She is the CEO of IndianArtCollectors, a startup she established back in 2005.

Manisha Lath Gupta

"I was always part of this. I used to do it as a hobby.... moonlighting," she tells afaqs! about her newfound full-time involvement in IndianArtCollectors.

Prior to joining AAP, she was head of marketing, retail liabilities and electronic banking, at Axis Bank.

About IndianArtCollectors, she says on her LinkedIn page: "IndianArtCollectors... has been the largest and most innovative online art platform in the country. We are strong believers in the transformational power of technology and have long been the pioneering art entity in the country, bringing together artists, collectors, dealers, galleries and resellers onto a single powerful online platform. With a state-of-the-art user experience, and a leading edge art portal backed by some amazing analytics and data, we transform the art shopping experience, empower artists, and provide a huge convenience for those who wish to re-sell their art."

She adds: "... It was the first platform to democratise the art buying process, while also empowering the artist; the first platform with a completely transparent pricing and purchase process; the first platform to proactively help collectors re-sell their art. It was the first portal to bring on board galleries and dealers, art critics and writers alike - to bring art to every home. It is now also the first art portal in the country to be backed by cutting-edge technology and data to drive its unique art selection and display process."

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