9XM, the Bollywood music channel from 9X Media, has launched cricket-centric shows with its animated characters 'Bade-Chote'.
One of these is a World Cup special called 'FullToss Bakwaas'. The live action animation show will feature 'Bade-Chote' and stand-up comics playing different characters inspired by cricketers, and some other unique characters often seen at matches.
Apart from the cricket-centric shows, the channel has also launched '9XM Toss-Up', where a coin toss decides the next song to be played from the playlist.
The channel has even repackaged its popular countdown show 'Top 9' as '9XM Top 11 World Cup', featuring cricketing themes and songs to match. The idea is to support team India in its own way.
9XM will also air '9XM Jugaad' with the animated characters 'Bade-Chote', 'Bheegi Billi' and 'Beetel Nuts' featuring cricketing funnies.
Additionally, 9XM will promote the Cricket World Cup programming line-up through a series of initiatives on social media and other digital platforms.