Zee Entertainment has appointed Interbrand to further strengthen, study and analyse its corporate brand. Along with the brand, six key channels under the mother brand form a part of this brand study aimed at chalking a clear path for Zee to achieve its goals set for the year 2020.
Interbrand, founded in 1974, is a brand consultancy that publishes an annual definitive compilation of 100 Best Global Brands. It offers a 360 branding services suite to renowned brands the world over.
On the Zee partnership, Ashish Mishra, MD, Interbrand India, says, "Our purpose as Interbrand India is to help the Best Indian Brands navigate their ambitions to be Best Global Brands. We are delighted to be entering into a long-term partnership with Zee which is a Best Indian Brand contender, and has the potential to emerge as a strong global brand too."
Interbrand has 40 offices in 27 countries. It is recognised for its annual Best Global Brands report (bestglobalbrands.com), the definitive guide to the world's most valuable brands, as well as its Best Global Green Brands report (bestglobalgreenbrands.com), which identifies the gap between customer perception and a brand's performance relative to sustainability. It is also known for having created brandchannel.com, a Webby-award winning resource for brand marketing and branding.