MEC India has appointed Mukti Kumaran as West Head. Prior to joining MEC, she was heading the Mumbai branch at IPG Media Brands-BPN.
Based out of Mumbai, Kumaran will report to T Gangadhar, MD, MEC India.
She has worked across markets and has experience on both sides - client and agency. She has earlier worked with Leo Burnett, Initiative Media (LMG), Lodestar and Wipro.
"I believe the paradigm of media planning and buying is changing very rapidly. As consumers become platform-agnostic and increasingly digital, the approach to engaging with them becomes that much more interesting and challenging. My focus will be to ensure that we are pushing our understanding of consumers and evolving smarter and newer ways to engage our brands with them," Kumaran says.
MEC is present in over 93 countries and has a work force of 5,000 people who work for clients in different areas such as Ad Ops, Analytics, Brand Partnerships, Content Marketing, Data, Insight, Integrated Planning, Mobile, Multi-cultural, Performance Marketing, Planning & Buying, Programmatic, Search, Social, Sport, Entertainment & Cause Marketing. It is a founding member of GroupM.