LG is most trusted brand: Brand Trust Report 2015

By afaqs! news bureau , afaqs!, Mumbai | In Marketing | February 25, 2015
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Samsung Mobiles comes second, followed by Sony, Tata and Nokia.

Brand Trust Report 2015

LG has been named as the most trusted brand across the consumer electronics category by the recently released Brand Trust Report 2015. The brand has taken the top-most trusted slot in India, maintaining a lead of 18 per cent over the next brand.

From the mobile phone segment, Samsung Mobiles has emerged as the second most trusted brand. It is followed by Sony, Tata and Nokia. While the Korean brands have ruled the top spot, it is also noticeable that mobile phone makers have taken two of the top five spots in this year's rankings. It is pertinent to note that Nokia had enjoyed the most trusted brand tag for three years in a row (2011-13).

In FMCG, Colgate (Oral Hygiene) is the most trusted brand, followed by Dove (Bath and Beauty). Amul leads the pack in the food and beverages category, followed by Pepsi. Honda (four-wheeler) is the top trusted automobile brand, followed by Hero MotoCorp (two-wheeler).

In media, NDTV cluster of channels has emerged as the most trusted TV network, followed by Zee. In print, The Times of India and Dainik Bhaskar (Hindi) are leading; while in radio, 92.7 Big FM and Radio Mirchi 98.3 have claimed the top honours. In telecom, Airtel and Idea lead, while KFC and Domino's feature in the top, in the retail category.

N Chandramouli, CEO, TRA, says, "LG being India's most trusted brand in 2015 is a result of the brand's tireless focus on providing consumer value. Further, they have understood the Indian mindset very well and have connected to the consumers. Trust is the most important connection between a brand and its stakeholders, and it is important for every brand to analyse its Trust Quotient very closely."

Among the top 20 brands in the list, eight are new entrants. These include Samsung Mobiles, Bajaj, Dell, Bata, Amul, Apple, Airtel and Dabur. On the other hand, Samsung's durables brand (which was the top trusted brand in 2014) exited the list this year, along with M&M, Lux, Hyundai, SBI, HCL, Videocon and Vodafone.

Besides the Brand Trust Report, TRA (formerly known as Trust Research Advisory) also publishes India's Most Attractive Brands, a study based on TRA's proprietary Attractiveness Quotient Matrix. This year's study involved 13000 hours of fieldwork covering 2373 consumer-influencers across 16 cities in India and generated five million data points and 19,000 unique brands from which the top 1000 brands have been listed in this year's report. The 190-page, hardbound report is available for Rs 14000.

Read below for the full report:

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