Famous Innovations appoints Ninad Umargekar as strategy head

He joins the agency from Lowe Lintas and Partners.

Famous Innovations has appointed Ninad Umargekar as head of strategy at its Mumbai office. He joins the agency from Lowe Lintas and Partners, where he was VP - strategy and planning.

Famous Innovations appoints Ninad Umargekar as strategy head

Speaking on his new role, Umargekar says, "Mere 'advertising' campaigns can no longer ensure effectiveness. We need real ideas and these will come from those brands that think Innovation first. Famous understood that early on and is poised to become the Innovation leader for brands. I believe in 'Change Ideas' that advertise themselves, instead of just 'Advertising Ideas'. What better place than Famous Innovations to practise that?"

Raj Kamble, founder and chief creative officer of Famous Innovations, adds, "We are excited by the passion and energy that Ninad brings to the table. It is no surprise that he is popularly known as a 'rising star'. He is the right lead for our young, innovative team of planners and a solid, strategic partner for our clients."

In his career spanning 13 years, Umargekar has worked on brands like Axis bank, Bookmyshow, Lifebuoy, Fair & Lovely, Knorr and Godrej HIT. Prior to Lowe, he has had stints in research at IMRB, advertising at Percept and sales at the Times of India Group. Teaching is his other love and he has been associated with premier management and advertising institutes like Northpoint, Symbiosis and Sophia's.

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