Grey's Hari Krishnan is now CEO of Lowe LDB Sri Lanka

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | March 02, 2015
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He will be reporting to Joseph George, CEO of Lowe Lintas + Partners, India.

Lowe and Partners Worldwide has announced the appointment of Hari Krishnan as the new CEO for Sri Lanka. He will be reporting to Joseph George, CEO of Lowe Lintas + Partners, India.

Hari Krishnan

Joseph George

Krishnan joins the agency from Grey, where he was the senior vice president and business head for South. His mandate will be to drive Lowe LDB Sri Lanka into being a leading creative powerhouse in the country. Lowe LDB manages a diverse portfolio of brands across various categories from detergents to insurance to telecom. The agency was also the most awarded agency at the Effies in 2013, and, together with Unilever, is the most awarded partnership in the history of Effies in Sri Lanka.

Commenting on the appointment, George says, "It's good to have Hari back into our fold after all these years. Having learned the nitty-gritty of the business, since his formative days at Lowe, coupled with his vast exposure across other agencies in senior roles, Hari Krishnan is perfectly placed to lead the agency in Sri Lanka. Over the last five years, Sri Lanka has seen high GDP growths and the country is at an exciting inflection point now."

Sharing his views on making a return to his alma mater, Krishnan says, "I started my career with Lintas in India in 96-97 and learnt my fundamentals from the great university of knowledge that is Lowe Lintas. So, I'm extremely happy and thrilled to be back. It's a homecoming of sorts in that sense. It's an honour and a challenge to lead such an operation, and I'm really looking forward to partnering the young, talented team there, in driving the philosophy of 'Populist Creativity' and taking Lowe LDB to greater heights."

Krishnan has almost two decades of work experience; nearly all of it in advertising, besides a stint as vice president, marketing with Star TV. He has experience across multiple categories/consumer segments, in leading large multi-functional teams and in leading a P&L operation to success. In his last job at Grey India, Krishnan spearheaded the transformation of the agency operations in South such as leading the agency to a spree of new biz acquisitions including Dell India, ITC Foods, Stovekraft, Fortis Healthcare, amongst others.

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