Sony Aath launches kids' slot 'Sunday Funday'

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | March 04, 2015
The new slot will premiere with 'Gopal Bhar' on March 8, at 10.30 AM.

Sony Aath, the premium Bengali entertainment channel from Multi Screen Media (MSM), has introduced a kids' slot on Sundays. The 'Sunday Funday' slot will premiere on March 8, 2015, at 10.30 AM.

The first series to be launched in this slot is 'Gopal Bhar', a highly popular character and franchise amongst kids in Bengal. A two-hour weekly slot on Sunday will showcase five legendary stories of the legendary court jester Gopal Bhar.

Tushar Shah, senior vice president - corporate, who also manages Sony Aath, says, "We are really excited to present 'Sunday Funday' to our audience. Animated comic series based on an immortal character like Gopal Bhar has a universal appeal, making it a treat to watch not only for the kids, but for the entire family. With the launch of this show, we hope to expand our audience base and create a loyal patronage for the show."

Gopal Bhar was in the court of Raja Krishnachandra, the famous king of Nadia in the 18th century AD. Such was the genius of Bhar that the King considered him as a Navaratna of his court. His statue can still be seen in the palace of Raja Krishnachandra. Stories about his exploits are narrated in Bengal to this day and are immortalised in countless short stories. The stories are short, beautiful, and humorous, and have a specific social message. Gopal Bhar is famous for stories of his wisdom, in which he outwits other fellow courtiers.

Sony Aath has a mix of fiction and Bengali cinema. It has fiction shows such as 'Crime Patrol', 'Adaalat', 'Aahat', 'Jakhon Bhoot Aashe', 'Bhayanak' as well as a library of contemporary cinema.