NewsX, the English news channel from iTV Network, has launched a brand campaign with the intent of enabling the viewers to see beyond the apparent.
According to the channel, most of the things that people hear are opinions, not facts. They are perspectives and not necessarily the truth. To bring to the viewers what lies beneath, make them see the unseen, NewsX has repositioned itself to bridge the differences between augmented and the ground reality of every story.
Kartikeya Sharma, managing director, iTV Network, says, "NewsX is evolving. We are overwhelmed with the success of NewsX in such a short span of time. We are glad about our acceptance among the viewers. This campaign is a conscious effort to emphasise on facts, not on opinions, devoid of hysteria and sensationalism. This campaign will help the brand stand out as a catalyst of fair and unmolded news broadcast."
WPP's Wunderman has worked on the campaign. "We are extremely happy that they seem to have cracked a brilliant campaign which is like a breath of fresh air, rather than going the routine way and talking about the usual stuff," Dilip adds.
The channel is employing traditional and social media to promote the campaign, covering B2B and B2C, across outdoor, on-air and social platforms. The network wants to reach out to audiences across platforms and genres.