NewsX urges viewers to 'See Beyond'

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | March 05, 2015
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The new campaign will be a continuation of 'News. Not Noise' and has been initiated to enable viewers to see beyond the apparent.

NewsX, the English news channel from iTV Network, has launched a brand campaign with the intent of enabling the viewers to see beyond the apparent.

According to the channel, most of the things that people hear are opinions, not facts. They are perspectives and not necessarily the truth. To bring to the viewers what lies beneath, make them see the unseen, NewsX has repositioned itself to bridge the differences between augmented and the ground reality of every story.

East or West

Faith or Farce

Livelihood or Child Labour

The brand campaign titled 'See Beyond' will be a continuation of 'News. Not Noise'. It will take the brand values to the next level and will promote the channel's philosophy at large.

Kartikeya Sharma, managing director, iTV Network, says, "NewsX is evolving. We are overwhelmed with the success of NewsX in such a short span of time. We are glad about our acceptance among the viewers. This campaign is a conscious effort to emphasise on facts, not on opinions, devoid of hysteria and sensationalism. This campaign will help the brand stand out as a catalyst of fair and unmolded news broadcast."

Savvy Dilip

Savvy Dilip, group CMO, iTV Network, says that the campaign has been launched at this time, keeping the next financial year in mind. "We would want advertisers to take a note of the new emerging brand in the country," Dilip says.

WPP's Wunderman has worked on the campaign. "We are extremely happy that they seem to have cracked a brilliant campaign which is like a breath of fresh air, rather than going the routine way and talking about the usual stuff," Dilip adds.

The channel is employing traditional and social media to promote the campaign, covering B2B and B2C, across outdoor, on-air and social platforms. The network wants to reach out to audiences across platforms and genres.

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