Sometimes even the most apparent thing comes as a surprise. And, when it leaves us with a warm, fuzzy feeling in our hearts, that's when we know there has been a connect. Ad Council's latest PSA has taken the social world by storm by challenging perceptions and labels.
The 'Love Has No Labels' campaign challenges and makes us accept our own personal bias. It starts with a reflection of two skeletons kissing each other behind a screen. When people emerge from behind the screen, it is revealed that they, in fact, are two women in love. The screen then flashes the message 'Love has no gender'. More skeletal reflections follow and more prejudices are broken - including those related to age, disability, race, gender and colour. The campaign ends with the core thought - 'Love Has No Labels'.
The video received 3.5 million views in just one day.
The video invites people to go to the microsite lovehasnolabels.com where people can take quizzes to figure out if they have any implicit bias, without knowing it themselves. There are also personal stories from people who have been discriminated against. The site, more importantly, gives an answer as to how can one stop bias.