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Cartoon Network launches creativity tablets for kids

By afaqs! news bureau , afaqs!, New Delhi | In Digital | March 12, 2015
The tablets are powered by the Intel Atom Processor and are pre-loaded with content from Cartoon Network and Pogo.

Cartoon Network Enterprises (CNE) has tied up with tablet maker Eddy to launch a Creativity Tablet for children, which comes pre-loaded with hundreds of activities, apps and videos. Eddy and CNE also announced the launch of Ben 10 tablets in India, designed to provide hours of learning and entertainment to kids. Ben 10, an animated action series, is a Cartoon Network original that has become a global licensing phenomenon and has been one of the network's biggest franchises since its launch in 2005.

The tablets are powered by the Intel Atom Processor and are pre-loaded with content from Cartoon Network and Pogo. They also come pre-loaded with hundreds of books and learning games from leading international app developers. Both the tablets are targeted at children aged three and above.

CNE  Eddy - Creativity Tablets

CNE  Eddy - Ben 10 Tablets

The two tablets run on Android 4.2.2 with an overlay of Eddy's proprietary Athena OS, created specifically keeping a child's learning needs in mind. The Ben 10 tablet and Creativity Tablet are priced at Rs 9,999 and Rs 8,999, respectively. They will be exclusively available at Amazon.in and eddytablet.com.

Anand Singh, director - South Asia, Turner International, at the unveiling of CNE Eddy Tablets

Bharat Gulia, co-founder of Eddy, says, "Our tablets provide excellent and fun content to bring out and nurture the superstar that lies in every child. Instead of spending thousands of rupees on toys, video games and other merchandise, parents can gift their kids one of these tablets that not only provide unlimited learning and entertainment, but are also much safer compared to any other tablet."

Siddharth Jain, managing director, South Asia, Turner International India, notes, "Through Cartoon Network Enterprises, we have always aimed to extend the traditional notions of licensing and merchandising. The Creativity and Ben 10 tablets will not only entertain kids with games and videos, but will also provide an impetus to learning new skills and garner knowledge in a fun and familiar tech-based environment."

Studies indicate that children in India spend an average of two hours daily watching television, and are now increasingly spending a lot of time playing games on parents' smartphones. The Creativity and Ben 10 tablets are a responsible and safe technology alternative to introduce kids to the digital age.