Cartoon Network Enterprises (CNE) has tied up with tablet maker Eddy to launch a Creativity Tablet for children, which comes pre-loaded with hundreds of activities, apps and videos. Eddy and CNE also announced the launch of Ben 10 tablets in India, designed to provide hours of learning and entertainment to kids. Ben 10, an animated action series, is a Cartoon Network original that has become a global licensing phenomenon and has been one of the network's biggest franchises since its launch in 2005.
The tablets are powered by the Intel Atom Processor and are pre-loaded with content from Cartoon Network and Pogo. They also come pre-loaded with hundreds of books and learning games from leading international app developers. Both the tablets are targeted at children aged three and above.
Siddharth Jain, managing director, South Asia, Turner International India, notes, "Through Cartoon Network Enterprises, we have always aimed to extend the traditional notions of licensing and merchandising. The Creativity and Ben 10 tablets will not only entertain kids with games and videos, but will also provide an impetus to learning new skills and garner knowledge in a fun and familiar tech-based environment."
Studies indicate that children in India spend an average of two hours daily watching television, and are now increasingly spending a lot of time playing games on parents' smartphones. The Creativity and Ben 10 tablets are a responsible and safe technology alternative to introduce kids to the digital age.