Milestone Brandcom wins OOH mandate for Housing.com

The pitch saw participation from agencies such as DDB Mudra, Madison and Laqshya Media, among others.

Milestone Brandcom has won the OOH mandate for real estate portal Housing.com, following a multi-agency pitch initiated in January 2015. The pitch saw participation from agencies such as DDB Mudra, Madison and Laqshya Media, among others.

Commenting on the decision, Pratik Seal, CMO, Housing.com, says, "We are excited to have Milestone Brandcom on board. At Housing, we are always keen to work with people and organisations that are passionate and enthusiastic about their work, and have a clear vision just like us. We are absolutely confident that our partnership with Milestone Brandcom will be very successful."

Milestone Brandcom wins OOH mandate for Housing.com

Nabendu Bhattacharyya, CEO and managing director, Milestone Brandcom Group, states, "We are delighted to win a prestigious account like Housing. We truly enjoy working on brands driven by such enthusiastic talented entrepreneurs. Housing also has an enviable marketing team. The housing and real estate sector is a much unorganised space; there was a gripping need to have a single organised player to plug in the need gap for Indian consumers. I am confident that OOH media, teamed up with our efficient strategic approach, will help Housing create the desired awareness and brand imagery in the market."

Housing was established in 2012 by a group of IIT alumni and recently received substantial investment from SoftBank Group. It is amongst the fastest-growing players in the online real estate space. Recently, the startup also partnered with Google Now.

Within two years of operations, the company expanded from its original Rent and Resale proposition to include PGs and Hostels, Serviced Apartments, Land, Plot Projects and New Projects. Along with other features like 360-degree aerial views of sites, Housing helps users make informed decisions. Housing now has more than 1,500 employees in over 45 cities across India.

Milestone Brandcom is an out-of-home advertising and integrated media company in India. It currently executes OOH media duties for over 100+ established brands in India, including key accounts such as Tata Photon- Docomo, Colors, McDonald's, Binani Cement, Axis Bank, L'Oreal, Franklyn Templeton, Fastrack, ITC Foods, DSP Blackrock , ABP News, Nestle, Uninor, Titan Eye, Tanishq, ETV, Viacom Studio 18, Bajaj Auto and Polycab.

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