Publicis Groupe acquires Expicient Inc.

By afaqs! news bureau , afaqs!, New Delhi | In Advertising
Last updated : March 13, 2015
Expicient, a global omni-channel services firm, will be integrated into the Publicis.Sapient platform under the Rosetta brand.

Publicis Groupe has acquired Expicient Inc. (Expicient), a global omni-channel services firm with expertise in inventory and order management systems (OMS). Expicient will be integrated into the Publicis.Sapient platform under the Rosetta brand.

"Today's always-on consumer makes no distinction between devices and channels," says Publicis.Sapient's CEO, Alan Herrick. "As a result, our retail clients are increasingly looking for us to build systems inventory, supply chain, omni-channel commerce that enable the experience that a 2015 consumer demands. Expicient joining Publicis.Sapient allows us to significantly strengthen our client's ability to integrate offer information, order information, inventory information and pricing information, across channels, which is a significant change from a world where the online stores and physical stores operated separately," he says.

Expicient's omni-channel OMS capabilities and expertise in managed services, inbound/outbound supply chain, logistics, in-store clienteling applications and strategic technology consulting will strengthen Publicis.Sapient's marketing, commerce and consulting offerings. In joining the Publicis.Sapient platform, Expicient will be led by the Rosetta team and will contribute to Publicis.Sapient's Global Distributed Delivery model, whereby the platform creates significant shared service capabilities, accessible to all its clients.

"Rosetta is perfectly positioned to lead the integration of Expicient and help accelerate the benefit for Publicis.Sapient clients," says Tom Adamski, CEO, Razorfish Global, adding, "SapientNitro, Razorfish Global and DigitasLBi are all highly recognised as leaders in omni-channel commerce, and together, through the Publicis.Sapient platform, we are unmatched. Expicient's impact on our total business will be significant."

The announcement comes weeks after Publicis Groupe announced the completion of the Sapient acquisition and the formation of Publicis.Sapient. The creation of Publicis.Sapient combines SapientNitro, Razorfish Global, Rosetta and DigitasLBi, with the industry expertise of Sapient Consulting.

Expicient and Publicis.Sapient brands SapientNitro, Razorfish Global and Rosetta have previously collaborated on a number of global omni-channel commerce assignments with clients including Staples, Target, Kroger, Fast Retailing, Marks & Spencer, Belk and Ralph Lauren.

"For Expicient, combining forces with Publicis.Sapient will allow our teams to deliver a full range of marketing and commerce solutions, while significantly expanding our global reach," notes Darpan Seth, CEO and founder of Expicient.

Founded in 2008, Expicient is based in Andover, Massachusetts, with additional offices in the United Kingdom and India, in Gurgaon and Bengaluru, where Publicis.Sapient also has a significant presence. Expicient serves a global roster of leading brands including - The Aldo Groupe, Argos, Bed Bath & Beyond, BJ's Wholesale Clubs, DHL, eBay Enterprise, Guitar Center, J. Crew, Lily Pulitzer, Lockheed Martin, Marks & Spencer, Michael Kors, Ralph Lauren, Staples, Target, Tesco and Williams Sonoma, among others.

First Published : March 13, 2015

© 2015 afaqs!