afaqs!

Maharaja Whiteline launches complaint registration app on Android

By Saumya Tewari , afaqs!, New Delhi | In Digital | March 16, 2015
The app is targetted at both consumers and trade partners.

Maharaja Whiteline, the consumer durable brand from Groupe SEB India, has rolled out a complaint registration app 'Maharaja Service' on the Android platform. The app can be used by retail customers, dealers, area service in-charge and branch heads to register their issues.

Screenshot of the app

Sunil Wadhwa

After registering the complaint, consumers will receive a SMS with confirmation of CRM complaint number within four hours. The company claims to resolve the issue within 24 hours (towns) to 48 hours (rural areas).

Speaking on the initiative, Sunil Wadhwa, CEO, Groupe SEB India, says, "A thorough research has gone in the background for this app development and, hence, we are confident that the effort will be worthwhile, and work well for both consumers and our trade partners."

Wadhwa is confident that in the present scenario where technology has percolated into almost every aspect of our lives, the company's trade partners will be active on this platform.

"While designing the app, we were also conscious about the low internet speed in rural areas. To counter the same, we kept this application size really small, hence making it a convenient download, even with 2G internet speed," he informs, adding that within few days of the launch, the app contributes six per cent of total complaint registrations received.

This initiative is an addition to its existing customer care network, which is present across all the business regions and comprises call centre for both trade partners (1860-180- 4000) and for consumers (1860 - 180- 4111).

The mobile app feature will co-exist with the consumer helpline platform and both the mediums will work in tandem to serve the various customer segments and profiles. The company is promoting the app through social media and all offline collaterals, including newspaper ads to point-of-purchase advertising.