MindShift Interactive wins digital mandate for Nirav Modi

By afaqs! news bureau , afaqs!, New Delhi | In Digital | March 16, 2015
The luxury jewellery brand account was won by the agency post a multi-agency pitch.

MindShift Interactive has won the digital mandate for luxury jewellery boutique Nirav Modi, following a multi-agency pitch. Through digital marketing activities, the agency will work towards shifting mindsets of consumers, making the brand more approachable and driving them to their boutiques, whilst consistently engaging with them on social media.

Zafar Rais

The work engagements for Nirav Modi begins with the announcement of a store launch in Mumbai, in March 2015, followed by social media promotions on the digital platforms, with key focus on Twitter, YouTube, Facebook, Instagram and digital advertising to increase consumer adoption.

Zafar Rais, chief executive officer, MindShift Interactive, says, "Social media empowers us to engage with the right audiences in a sustained manner, constantly engaging and increasing influence, and we intend on leveraging our insights into the luxury market to gain the right kind of awareness for the store launch and the varied offerings of Nirav Modi."

MindShift Interactive's clients include Lancome, Giorgio Armani, Kiehl's, Remy Martin, Cointreau, Za from the House of Shiseido, High Street Phoenix, Palladium Mall, JW Marriott Hotel, Sula Vineyards and HomeShop18, amongst others.