Huawei takes the battery test

By Saumya Tewari , afaqs!, New Delhi | In Digital | March 17, 2015
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22feet Tribal Worldwide live streams a battery test of Huawei's soon-to-be launched Honor 4X smartphone.

The honour of a smartphone lies in its powerful battery which can take the load of heavy apps running continuously through the day. Taking a cue from this insight, telecom solutions provider Huawei has executed a digital campaign #TestofHonor, promoting the soon-to-be-launched Honor 4X smartphone.

The campaign is aimed at showcasing the exceptional battery life of the smartphone. Viewers have to call on the number - 07045386911, which dials into a fully-charged Honor 4X smartphone, and the battery is tested with the number of calls the phone can take, without any recharge. The contest, run via YouTube feed, shows the phone live, and viewers have to keep dialing in, for as long as the phone's battery lasts. The last person to call till the battery lasts would win a free Honor 4X smartphone. The activity was live streamed at

A screenshot of the live streaming of #Test of Honor campaign on the brand's website

Speaking about the campaign, Wang Gudong, president, India Device Business Department, Huawei, says, "Our strategy is to offer the best-in-class smartphones offering the best technology, design and user-interface, to offer unmatched value to our customers. We will be promoting the Honor brand via exciting 360-degree marketing campaigns. We plan to aggressively grow our market share in India in 2015, and will be launching exciting smartphones in the coming month, which will be followed by more exciting new models."

The campaign has been executed by 22feet Tribal Worldwide.

"Research shows that, with increased usage of mobile apps, camera and digital entertainment content, battery back-up has become a very important consideration for customers while deciding on the purchase of their smartphone. With this campaign, Honor plans to showcase how the Honor phones provide a strong back-up which supports the performance and multi-tasking requirements of the user," states Gudong

The Honor 4X smartphone is targetted at the digital natives and early adopters who are not afraid to pursue their passions. The phone will be available only on the online channel with Huawei's exclusive online retail partner.

The company claims to have shipped approximately 70 million smartphone units, and an annual growth around 70 per cent. It was ranked number five in the 2014 worldwide smartphone shipments.

Launched in October 2014, Honor is an independent Internet Smart Phone brand under Huawei Terminals. It is a brand for users who have grown up in the internet era and take positive attitudes towards life, and is hence a brand 'for the brave'. Honor, first launched in Western Europe, has already entered 57 global markets in six months. In 2014, Honor clocked 20 million units.

The company plans to aggressively grow its market share in India in 2015, by launching smartphones in the coming months.

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