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Utopeia wins Camlin Fine Sciences account

By Sohini Sen , afaqs!, Mumbai | In Advertising | March 17, 2015
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Camlin Fine Sciences will go through a rebranding for which Utopeia will create a new logo and all communication.

Mumbai-based creative agency Utopeia has recently won the communication duties for Camlin Fine Sciences.

Sudarshan Banerjee

Utopeia won the account after a multi-agency pitch which included international agencies. The account size, however, could not be ascertained at the time of filing this report.

"The brand will be undergoing a rebranding, and Utopeia will work on the new brand identity, logo, and all forms of communication for the brand," confirms Sudarshan Banerjee, managing partner, Utopeia.

Camlin Fine sciences is one of the leading food antioxidant and ingredient manufacturers worldwide. The product line-up from CFS includes food ingredients such as Antox TBHQ and Antox BHA. Ashish Dandekar is the managing director of the firm in India, while Saumil Padhya is the global senior vice president, food ingredients..

Utopeia, meanwhile, was launched in 2012 by Banerjee, Mitali Srivastava, Sean Colaco, Krishna Padhye and Krishnaraj Bhat. The agency's clientele includes brands like Reliance Petro, Reliance Fresh, The Times of India, Axis Bank, Volvo Eicher, Nutrela, Hardware Renaissance, Galaxy Entertainment, PeriPeri and Biara.

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