Sam Balsara, chairman, Madison World, has launched The Advertising Club, Guwahati. It is constituted to be the premier body of the region's advertising, media and communications industry.
The club comprises representatives from publication houses, TV channels and advertising agencies. It intends to work towards the promotion, growth and protection of the advertising industry which is fast evolving in the region.
Speaking on the launch, Balsara says, "The formation of The Ad Club is a sign that the industry is gaining maturity and is evolving, and is a step in the right direction. In the early seventies and eighties, Ad Club Mumbai played the role of a catalyst in bringing the industry together and raising the standards of the industry, through tea meetings with leading lights, awards, seminars and the like. I am sure Ad Club, Guwahati, will do the same."
On the occasion, president of The Advertising Club, Guwahati, G Kibriya, states that The Ad Club aims to work towards further organising the industry that is somewhat fragmented currently. Kibriya, who has been in the communications business for over 29 years, also mentions that, "the regional industry has come a long way, and with most matured markets in the country having their Ad Clubs, it is now time for this region to have its own as well."
The Ad Club Guwahati is open for memberships from representatives of client organisations (advertisers), professionals, and students, apart from members of the industry. The Ad Club Guwahati has 23 primary general members, including the city's premier media houses and advertising agencies.