Nickelodeon rolls out The Big Green Help initiative

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | March 20, 2015
The pro-socio environment initiative will empower and encourage kids to save the planet and its resources.

Nickelodeon, the kid's entertainment channel franchise from Viacom18, has unveiled an initiative called 'The Big Green Help 2015'.

The Big Green Help 2015

The Big Green Help 2015

Nina Elavia Jaipuria

Answering the nation's clarion call for Swach Bharat and taking it a step further, the pro-socio environment initiative will empower and encourage kids to save the planet and its resources.

'The Big Green Help' will provide information and tools to kids to understand the various environmental issues like conserving energy, preserving nature and fighting pollution hazards, amongst many others.

According to the company, it will make this serious topic very relevant and kid-friendly with the adorable Nicktoons spreading the key message of saving the planet.

Commenting on the initiative, Nina Elavia Jaipuria, EVP and business head, Kids Cluster, says, "Nickelodeon continuously engages with kids on issues that affect their lives and encourages them to take action. With 'The Big Green Help', we aim to provide them with the necessary knowledge so they can become part of the environmental solution and ensure a brighter future for themselves."

'The Big Green Help' initiative by Nickelodeon has now made its way into the digital space through an exclusive microsite. The microsite will allow kids to learn more about environmental issues and proudly be the 'Agents of Change' to make the world a healthier place. The on-air campaign further resonates this message and showcases kids taking the higher ground and encouraging adults to walk the right path.

Nickelodeon has also launched a new chapter in its environmentally friendly challenge by opening up an online game - The Big Green Game - with a goal of kindling real-world action for environmental change. The popular Motu Patlu Nicktoons will be featured, wherein they will be on a mission to clean Furfuri Nagar and make it garbage-free.

The online kid's game seeks to use social media as a tool to help educate today's children about global environmental concerns.

Launched with the goal of spurring a kid-led movement, Nickelodeon also encourages kids to pledge to be green - 'Refuse, Reduce, Reuse, Recycle', and take actionable stops in the real world through projects in their communities and schools.

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