afaqs! Creative Showcase: The other side of the pest
Chennai-based pest control operator Pest O Cide's new email campaign is nothing to squirm about. It takes a fresh look at things - namely the love story between two cockroaches, one of whom ultimately becomes suicidal due to his partner's wandering eye. Chirpy Elephant, the agency behind the long copy ad, had also released an ad last year, pleading macho men to not waste their bravado on killing pests, instead asking them to leave it to the able hands of Pest O Cide.
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