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JWT wins a Gold Lotus at Ad Fest 2015 for Nike

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | March 21, 2015
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The festival, which took place in Pattaya, was based on the 'Be Bad' theme this year. India won 19 awards and a Fabulous Four mention.

Ad Fest 2015

On the first day of the Lotus Awards presentation, Indian agencies won as many as 15 metals. These included - one Gold, six Silver and eight Bronze Lotus awards. The event was held between March 19 and 21 in Pattaya, Thailand.

JWT's work for Nike India (Make Every Yard Count) fetched a Gold in the Interactive category, as well as a Silver in the Films Category. Another Silver award in the films craft category went to Rotary India's 'Fateline'.

Ramesh Deo Productions won a Silver Lotus for Mumbai Mirror's 'I am Mumbai' film for Editing and a Bronze Lotus each for Directing and Casting in Film Craft category. Taproot India won a Silver Lotus for the same campaign for Script. In the films craft category, HDFC Debit Fund for Cancer Cure's 'Dear Dad' film got Off Road Films a Silver Lotus.

DDB Mudra Group won a Silver Lotus and a Bronze Lotus for Nutralite's 'Health Cha Shree Ganesh' campaign in the Direct category. McCann Worldgroup India won three Bronze Lotus awards including one in Outdoor (Sofa/ Puddle/ Basement campaign for Dish TV) and two in Press categories (Dish TV and Big Babol). Creativeland Asia's 'MTS Internet Baby' managed to win a Bronze Lotus for Animation in the Film Craft category.

On day two several other wins were announced for India, including a mention in the Fabulous Four.Film Farm India was named one of the 'Fabulous Four' in the New Director's Lotus for their entry 'Watermelon'.Meanwhile, Nike's Make Every Yard Count, by JWT, won a Lotus Roots awards. In the same category another Lotus winner was Geometry Global's campaign ' Roti - an unlikely reminder' for Lifebuoy.

In the film's category India bagged two Silvers. While the first was for J. Walter Thompson bagged one for Nike's 'Make Every Yard Count'. Taproot won the other for 'I am Mumbai' for Mumbai Mirror.

Incidentally, McCann's Big Babol campaigns have been a favourite at the Ad Fest. Last year too, Big Babol won several Lotus awards as did Nike's 'Parallel Journeys' by JWT.

This takes the total medal tally for India this year to 19 and one Fabulous Four award given to a new director.In retrospect, at Ad Fest 2014, eight Indian agencies brought home 26 metals in all. India's total metal tally was 34 last year, with McCann Worldgroup India leading the pack with 11 metals, followed by JWT and Grey.

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