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Kinder Joy partners Disney India to launch surprise toys

By afaqs! news bureau , afaqs!, New Delhi | In Marketing | March 25, 2015
The toy range will be created for Ferrero's brand, Kinder Joy.

Kinder Joy

Ferrero India has announced a partnership with Disney India to introduce a new range of surprise toys - the Disney Princess and Marvel's The Avengers - in its confectionery product Kinder Joy. The limited edition of surprise toys in Kinder Joy will give kids the chance to assemble and collect their favorite Disney and Marvel character figurines.

These surprise toys will be available in modern trade (hypermarkets and supermarkets) and general trade (neighborhood stores) across Maharashtra only. It is being planned to be launched in other states at a later date.

Cartoon characters from Disney and Marvels franchise

Cartoon characters from Disney and Marvels franchise

Kinder Joy's pink pack will have one of the seven Disney princesses - Cinderella, Jasmine, Rapunzel, Snow White, Ariel, Aurora and Belle, while the blue Kinder Joy pack will have one of the seven characters from Marvel's The Avengers comic and movie content - Iron Man, Hulk, Thor, Captain America, Hawkeye, Nick Fury and Falcon.

Anita Dewan, vice president - strategic marketing for Kinder Joy, Ferrero India, says, "Kinder Joy has been consistently bringing very innovative surprises for the kids. Kids will now have fun assembling their favourite Disney and Marvel characters while enjoying the confectionery. The association will bring in a range of new surprise toys in the already eclectic collection of toys in Kinder Joy."

"Disney Princesses and Marvel's The Avengers are a favourite with kids across the country. This association with Ferrero India is a great example of presenting a compelling experience to a kid's play time with their favourite Disney and Marvel characters, giving them a chance to create their very own collection," says Abhishek Maheshwari, vice president and head - consumer products, Disney India.

Kinder Joy is a blend of fun and food - a surprise toy to play, and creamy milky and cocoa spreads with coated wafer biscuits - and is available across India. Ferrero is an Italian manufacturer of chocolate and other confectionery products. With an annual turnover of over US$ 11 billion, it is the fourth largest manufacturer of chocolate and confectionery products in the world.

Ferrero India is headquartered at Pune and is present across all the metros, mini-metros and most of the cities and towns of India, and it has its regional offices in Mumbai, Kolkata, Delhi and Bengaluru. Ferrero's other well-known brands in India include Ferrero Rocher, Kinder Joy, Kinder Schoko-Bons Crispy, Nutella and Tic Tac.

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