iTV Network launches brand campaign and new look

By afaqs! news bureau , afaqs!, Mumbai | In Advertising | March 27, 2015
The campaign, 'Connecting Dots', comes right after the network's rebranding which focusses on 'finding more than what meets the eye'.

iTV Network has launched a campaign for all its media brands namely NewsX, India News (National and its four regional channels) and its two print publications - The Sunday Guardian and Aaj Samaj. Along with the mega campaign, iTV Network has also gone in for a fresh new look.

Savvy Dilip

Themed as 'Connecting Dots...', this new brand campaign will replicate the channel's vision and editorial ethos. The campaign states that 'every dot is a story' - implying that there is more to an issue than meets the eye; the dots are often the links to the bigger patterns of the universe and life. iTV Network will attempt to find the invisible and connect them with what is known, and discover what is still a possibility.

Speaking on the launch of this campaign, Kartikeya Sharma, managing director, iTV Network, said, "This is the first time we are launching a brand campaign for the entire network since its inception. This will take the network's philosophy to the next level."

Savvy Dilip, group CMO, iTV Network, said, "We are confident that this new look of the network, complemented by this brand campaign, will be highly appreciated and will bring in a breath of fresh air to the brand. This campaign will be supported by a robust 360-degree marketing campaign."

iTV Network is one of India's fastest growing news networks. With two national news channels, four regional news channels, two newspapers and various digital assets, it has a reach of 91 million viewers and readers on a regular basis. iTV Network is also going through an expansion phase and aims to emerge as the biggest independent news network in the country.

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