&TV replaces SRK's show with two fictions

'Dilli Wali Thakur Gurls' and 'Badii Devrani' will be aired on weekdays, between 9 and 10 PM.

&TV, the newest Hindi general entertainment channel, has replaced its key driver property 'India Poochega -Sabse Shaana Kaun?' (IPSSK), hosted by actor Shah Rukh Khan, with two fiction properties.

The two shows, namely, 'Dilli Wali Thakur Gurls' and 'Badii Devrani', will be aired from Monday to Friday at 9 PM and 9.30 PM, respectively.

IPSSK, the reality show which spanned 20 episodes, was based on the international format 'Who's Asking?', and opened with 880 TVTs in week 10 of TAM.

Talking about the new shows, Rajesh Iyer, business head, &TV, says, "Within three weeks, 'India Poochega Sabse Shaana Kaun?' has reached out to 32 million viewers in the slot. Being a familiar primetime slot, our endeavour was to offer something equally entertaining and engaging to sustain the interest. Both the shows - 'Dilli Wali Thakur Gurls' and 'Badii Devrani' promise viewers two versatile family dramas that are a reflection of today's modern-day society, and how relationships stand the test of time."

Produced by Cinevistas, 'Dilli Wali Thakur Gurls' is based on Anuja Chauhan's novel 'Those Pricey Thakur Girls'. Set in Delhi, the show presents the story of the Thakurs - Justice LN Thakur, his wife - Mamta and their five eccentric daughters - Anji, Binny, Dabbu, Chandu and Eshu. Famous for their shenanigans and popular with the boy brigade, each of the Thakur girls has her own unique style, personality and charm to match. The show brings out the daily nuances and struggle that one's life is centered on. The sisters are tied together, yet different in their own quirky manner deal with situations and misadventures.

Meanwhile, 'Badii Devrani' from the house of Shashi Sumeet Productions is an original concept and storyline by Beyond Dreams Entertainment. It is set against the backdrop of Kolkata and is the story of an unusual arranged marriage of an older woman (Reeti) with a young boy (Vibhor). The story explores the relationship between the two protagonists belonging to families who are bitter enemies due to a dark incident in their past, but eventually get married due to a twist of fate. Even the protagonists dislike each other at the time of marriage.

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