afaqs!

afaqs Creative Showcase: More Power to Women

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | April 03, 2015
Star Sports' motivational video, executed for International Women's Day 2015, is a powerful monologue of a sports woman asking people to check her skills, abilities and failures, instead of her body. The voice over goes says 'check out her track flick in hockey, the long-range shot in basketball, her neck grip in wrestling, her upper cut in boxing, her take down in martial arts, her speed in running, the number of skips', as a montage of the sports woman appears on the screen. The video ends with the message 'Wanna check me out, #CheckOutMyGame'.

Star Sports' #Checkoutmygame campaign

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