afaqs Creative Showcase: The Uniting Factor

The new campaign for the Indian Premier League (IPL) 2015, which starts on April 8, is set in a campus where two rival gangs come face to face to decide that the only possible common thread between them is a game of IPL. One of the gang leaders invites the other to watch an IPL game together supporting their team. The campaign is a part of this edition's 'India ka Tyohaar' series.