afaqs Creative Showcase: The Uniting Factor

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | April 03, 2015
The new campaign for the Indian Premier League (IPL) 2015, which starts on April 8, is set in a campus where two rival gangs come face to face to decide that the only possible common thread between them is a game of IPL. One of the gang leaders invites the other to watch an IPL game together supporting their team. The campaign is a part of this edition's 'India ka Tyohaar' series.

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