afaqs Creative Showcase: Colours of Life

By afaqs! news bureau , afaqs!, New Delhi | In Advertising | April 03, 2015
Taking us through a country-wide tour is the new campaign from Videocon promoting its three-decade-long legacy in the washing machine category. Titled #Indiakerang, the ad features different families across the country celebrating their distinct festivals and leading their day-to-day lives. In all the different situations, Videocon is seen to be a common aspect, lending its expertise in the washing machine segment to keep them carefree.

Videocon's #Indiakerang campaign

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