afaqs Creative Showcase: Colours of Life

Taking us through a country-wide tour is the new campaign from Videocon promoting its three-decade-long legacy in the washing machine category. Titled #Indiakerang, the ad features different families across the country celebrating their distinct festivals and leading their day-to-day lives. In all the different situations, Videocon is seen to be a common aspect, lending its expertise in the washing machine segment to keep them carefree.