ICC World Cup 2015 became the most watched event with a cumulative reach of 635 million, till the semi-finals stage.
A record 309 million Indians (TAM Panel CS4+ extrapolated to the universe using a standard conversion factor) tuned in to watch India's semi-final clash with Australia, as the two best teams in the world battled for a berth in the World Cup finals.
The World Cup was broadcasted in six languages - Bengali, Tamil, Malayalam and Kannada, apart from English and Hindi. The Hindi and regional feeds contributed to 77 per cent of the overall viewership.
On the back of regional feeds, this edition saw unprecedented advertising options for brands looking to associate with the World Cup. With many first-time World Cup sponsors advertising on this edition, the advertiser count for the ICC Cricket World Cup 2015 has been the highest ever, 50 per cent more than the last edition, Star India claims.
India was talking cricket online too with the ICC Cricket World Cup 2015 scoring strongly on social media, dominating conversations through the tournament; a record 750,000 unique authors driving 3.6 million conversations with a reach of over 44 billion potential impressions.