309 mn Indians tuned in to watch India-Aus semi-final: TAM Report

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing | April 06, 2015
The cumulative reach of the ICC World Cup 2015, till the semi-finals stage, was 635 million.

ICC World Cup 2015 became the most watched event with a cumulative reach of 635 million, till the semi-finals stage.

A record 309 million Indians (TAM Panel CS4+ extrapolated to the universe using a standard conversion factor) tuned in to watch India's semi-final clash with Australia, as the two best teams in the world battled for a berth in the World Cup finals.

ICC World Cup 2015

The game was the most-watched cricket match of the ICC Cricket World Cup 2015, and bettered the India versus Pakistan group stage clash in terms of reach. The match rated 15.0 TVR across the Star network, including DD - 12.7 TVR on Star Network and 2.3 TVR on DD. (TAM data M15+ ABC).

The World Cup was broadcasted in six languages - Bengali, Tamil, Malayalam and Kannada, apart from English and Hindi. The Hindi and regional feeds contributed to 77 per cent of the overall viewership.

Uday Shankar

Uday Shankar, CEO, Star India, says, "ICC Cricket World Cup 2015 has been an epic event in terms of scale, reach and following. With over 600 million viewers, largest aggregation of advertisers ever, and one of the most talked about marketing campaigns, this edition has validated that there is nothing bigger than the World Cup for Indian consumers. Fittingly, for an event of such scale, Star India took the game of cricket to the next level, redefining the viewer experience. The fans' unflinching faith and passion for the game has abetted our efforts to make this World Cup bigger and better than ever before."

On the back of regional feeds, this edition saw unprecedented advertising options for brands looking to associate with the World Cup. With many first-time World Cup sponsors advertising on this edition, the advertiser count for the ICC Cricket World Cup 2015 has been the highest ever, 50 per cent more than the last edition, Star India claims.

India was talking cricket online too with the ICC Cricket World Cup 2015 scoring strongly on social media, dominating conversations through the tournament; a record 750,000 unique authors driving 3.6 million conversations with a reach of over 44 billion potential impressions.

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