JCDecaux India, a subsidiary of the JCDecaux Group, launched its new street furniture media offer in March 2015. The company has been organising interactive road shows for all leading agencies across Delhi, Mumbai and Bengaluru, to introduce it in the past month.
Advocating OOH as an effective medium, the media offer lets brands choose the most appropriate solutions depending on their communication objective. In line with the global approach of Reach and Frequency, JCDecaux Media Offer 2015 is supported by Nielsen certified Gross Rating Point (GRP).
"OOH is a very powerful mass medium; however, it often ends up being a last minute inclusion in most of the ad plans. But, we are glad to notice a change in perception in the last few months. Acknowledging the rational of our Networks of CityLights, advertisers are increasing their OOH budgets to increase their campaign reach and frequency," says Olivier Heroguelle, managing director, JCDecaux India.
The company has been running national and international brand campaigns based on their networks such as Pan City Coverage Networks, Shopaholic, Youth, HNI, Traffic and Zonal.
The agency's client list includes FMCG players like Amul, HUL, Britannia, ITC, key e-commerce companies like Amazon, Snapdeal, Flipkart, OLX, Quikr and destinations like West Bengal, Tourism Australia, South Africa, Uttar Pradesh and Diu, to promote tourism.
Globally, the group provides world-class service-oriented media to the cities and array of excellent advertising opportunities to brand owners.
JCDecaux India is an out-of-home player in the market since it was established in 2006.
Their portfolio consists of airport, airport express metro, street furniture, bus shelters and pole mounted MUPIS.