Sign up for afaqs! Newsletters
Hotstar records 7.9 mn viewership on day 1 of IPL
These viewership numbers on Starsports.com are SIX times to what it was on day 1 of Pepsi IPL 2014.
Hotstar, the video streaming platform owned by Star India, recorded 7.2 million views for the first match of Indian Premier League (IPL) 2015, between Mumbai Indians and Kolkata Knight Riders, on April 8. Hotstar will be streaming all 60 IPL matches.
Hotstar will also be programming a digital-only pre-show that builds on the dramatic success of the two original shows it created for the ICC Cricket World Cup 2015 - 'One Tip One Hand' and 'Juicy Half Volley'.
It is also likely to see a striking growth in video consumption over last year's version which was broadcast on Starsports.com.
Hotstar, the newly launched digital platform with compelling content across sports, TV shows and movies in seven languages, was launched on February 1, 2015, 14 days before the ICC Cricket World Cup 2015. The platform has garnered nearly 15 million downloads in a month.
With a dramatic surge in viewership on digital platforms in the last 12 months, Hotstar is likely to reach more than 100 million fans over the course of Pepsi IPL 2015.