The International Advertising Association's (IAA) India chapter has announced the third edition of the IAA Leadership Awards to celebrate and recognise individuals from across the fields of marketing, advertising and media.
The awards ceremony will be held on April 18, 2015, at Grand Hyatt, Mumbai.
For the third year running, the IAA India chapter will honour women and men in the marketing, advertising and media community for their outstanding performance, innovation and creativity in delivering path-breaking marketing initiatives. 12 categories have been hand-picked based on exhaustive quantitative and qualitative parameters.
This year, shortlisted individuals will undergo an even sharper scrutiny by a jury comprising industry stalwarts including Sunil Alagh (SKA Advisors), Sangeeta Pendurkar (Kellogg's), Kaushik Roy (Reliance), Neeraj Roy (Hungama), CVL Srinivas (GroupM), Gayatri Yadav (Star India), Ramesh Narayan, Raj Nayak (CEO, COLORS), and Srinivasan K Swamy (President, IAA India Chapter). The overall process is validated by Ernst & Young
This year's categories include - Marketer of the Year Automobiles - Two wheelers, Marketer of the Year Automobiles - Passenger vehicles, Marketer of the Year - Banking, Marketer of the Year - Cellular Phone Services, Marketer of the Year - Consumer Durables, Marketer of the Year - E-Commerce, Marketer of the Year - FMCG - Food, Marketer of the Year FMCG - Beverages, Marketer of the Year FMCG - Household Products, Marketer of the Year FMCG - Personal Care, Marketer of the Year - Insurance and Marketer of the Year - Mobile Devices.
For the shortlist, IAA, along with its knowledge partner, analysed the media spends and market presence of brands between January 1 and December 31, 2014. The shortlisted nominees across categories were examined closely by the panel of jury members who looked at market share data, growth and other qualitative aspects to pick the winners in each category.