The creativity drive will be driven by channel's popular character Dora - The Explorer.
Nick Junior India has launched World Creativity and Innovation Week from April 15 to 21, 2015. The campaign aims to inspire the little geniuses and provide them with a unique opportunity to showcase their talent. The creativity drive will be driven by Dora - The Explorer, who will flag off the 'Go Creative' campaign by inviting young minds to participate in the innovative week.
The week-long initiative will kick-start online wherein children will have to sketch, colour, paint or create Dora. They will then have to click a picture of their masterpiece and upload it on http://www.nickjrindia.com/contest/gocreative/
. The campaign will also come alive on-ground, through interesting multi-city engagement initiatives. The World Creativity and Innovation Week is celebrated across the world in 46 countries since 2001. Through this unique concept, Nick Jr urges children to unleash their creative side and bring out the best of their talent through the expressive medium of art.
Commenting on the initiative, Nina Elavia Jaipuria, EVP and business head, Kids Cluster, Viacom18, says, "Art is the most apt form of expression, and children, with their curious and creative minds, have always enjoyed being a part of such interesting activities. The initiative is intended at spurring creativity and inspiring innovation amongst children. Our objective is to provide them a platform to bring out the innovative sketches and artistic strokes."
Dora - The Explorer is as a seven-year-old girl who actively engages preschoolers in a play-along, adventure. Adored by children, every episode has Dora the educator invite young viewers to join her on an exploration with a clearly defined goal. Dora also introduces kids to Hindi and English words and gives viewers the skills and the confidence needed to overcome challenges.
Nickelodeon, the kids' entertainment brand part of Viacom18 Media, is available in over 100 million households in the country. The Nickelodeon cluster in India boasts of a bouquet of differentiated channels that cater to kids from tots to teens - Nick, Sonic and Nickelodeon.