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The creativity drive will be driven by channel's popular character Dora - The Explorer.
Nick Junior India has launched World Creativity and Innovation Week from April 15 to 21, 2015. The campaign aims to inspire the little geniuses and provide them with a unique opportunity to showcase their talent. The creativity drive will be driven by Dora - The Explorer, who will flag off the 'Go Creative' campaign by inviting young minds to participate in the innovative week.
Dora - The Explorer is as a seven-year-old girl who actively engages preschoolers in a play-along, adventure. Adored by children, every episode has Dora the educator invite young viewers to join her on an exploration with a clearly defined goal. Dora also introduces kids to Hindi and English words and gives viewers the skills and the confidence needed to overcome challenges.
Nickelodeon, the kids' entertainment brand part of Viacom18 Media, is available in over 100 million households in the country. The Nickelodeon cluster in India boasts of a bouquet of differentiated channels that cater to kids from tots to teens - Nick, Sonic and Nickelodeon.