Mumbai-based creative agency Minority, that is four years old in India, has won the creative mandate for Vox Pop Clothing, an online apparel brand.
Previously, the creative mandate was with Scarecrow Communications.
Vox Pop partners with international brands like Disney, Marvel, DC and Warner Bros. to sell licensed apparel (t-shirts, polos, hoodies, and boxers) online.
The e-commerce business aspires to become a community for artists, by working with independent t-shirt designers and brands. Presently, the brand has collaborated with designers like Budi and Florent.
Recently, a platform called VoxPress was launched, to help aspiring designers make and sell custom t-shirts.
Siddharth Taparia, CEO and founder, Vox Pop Clothing, says, "We are really excited to be partnering with Minority, a team we believe is an extension to our marketing team." His team is working on building the brand in India, presently."
Rohit Malkani, chief creative officer, Minority, says, "This has been a hugely satisfying win for us. From the lucid client brief to a great pitch presentation, we've enjoyed the journey..."
Brand Minority has worked with include Legrand, AppsDaily, Safari Luggage, Reliance Cement, Suzlon, Jindal Panther Cement, Boroline, Kalpataru, Boostmysale.com, Pride Builders, Reliance Energy, Mumbai Metro, Suthol and Transitions.