afaqs!

SpiceJet Meets Creative Agencies

By Ashwini Gangal , afaqs!, Mumbai | In Advertising | April 28, 2015
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Dentsu Marcom has worked on this account in the recent past.

Low-cost domestic and international airline SpiceJet is currently in the midst of meeting creative agencies.

Sources close to the development have confirmed the news to afaqs!. The first round of the pitch is over. The next one will commence soon.

SpiceJet

When contacted, the SpiceJet team chose not to comment on the development.

Most recently, Dentsu Marcom has handled the creative mandate for the brand.

Other creative agencies that have worked on this brand in the recent past include JWT, Grey and Contract Advertising. In the past, Gopika Chowfla Design worked on the account.

As mentioned on the company's website, besides the Indian domestic market, SpiceJet has operations across eight international destinations in South Asia and the Gulf region, including Nepal, Sri Lanka and UAE.

The company is headquartered in Gurgaon.

Originally incorporated as Genius Leasing Finance and Investment Company, in 1984, the airline brand was later re-launched as SpiceJet in 2004.

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