Zee Classic unveils new positioning 'Woh Zamaana, Kare Deewana'

By afaqs! news bureau , afaqs!, Mumbai | In Media Publishing
Last updated : April 28, 2015
The channel has rolled out two brand films which have been designed and developed by Whyness, produced by Abstract Films and directed by Pariskhit Vaidya.

Zee Classic, the old-classic Hindi movie channel from Zee Network, has unveiled a new proposition called 'Woh Zamaana, Kare Deewana'.

In order to communicate the same, it has rolled out two brand films which aim to engage and take audiences through the significant period in the evolution of Indian cinema.

Designed and developed by Whyness and produced by Abstract Films, the films are directed by Pariskhit Vaidya. They encapsulate the ethos of bringing alive an era of films that not only enchanted, but also revered by audiences.

Rehashing cult classic films such as 'Padosan' and 'Sholay', the brand films reconstruct scenes merged with contemporary situations and characters. Where 'Padosan' captures the innocence of love at first sight between the naive Bhola (Sunil Dutt) and his lovely neighbour played by Radhika Apte, 'Sholay' unarguably captures the thrill and action envisaged probably by every average adventure-seeking Joe.

Ruchir Tiwari

Ruchir Tiwari, business head, Hindi movies cluster, Zeel, says, "Zee Classic is a trendsetter within the cluttered television environment, and its success lies in truly distinct content. Classics, in its true sense, embody the cultural and cinematic roots that exude timeless warmth transcending generations. Zee Classic, with its tagline of 'Woh Zamaana, Kare Deewana', promises to bring home the eternal magic of classic Hindi cinema. However, in order to make the content relevant for today, we are recreating those immersive moments with our brand films that will resonate with our dedicated audiences."

"The insight behind the new brand films is - classic cinema in its intrinsic value has the ability to transport you to a different world, which today's films rarely do, and that is also in sync with our positioning 'Bhool Jao Sab Kuch aur Kho Jao Zee Classic ki Haseen Duniya Mein'. With the best collection of movies spanning several eras of Indian cinema, we are setting out to indulge our audiences to the finest treats," Tewari adds.

First Published : April 28, 2015
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