Snapdeal appoints former Coke exec Idi Srinivas Murthy

Snapdeal has appointed Idi Srinivas Murthy as senior vice president, marketing. Sandeep Komaravelly, who spearheaded Snapdeal's marketing function for five years, has moved to another strategic leadership role within the company.

Srinivas' work has also been widely recognised with multiple industry awards. In 2009, he featured in Brand Equity's Indian Marketers League which covered the country's brightest marketers.

Prior to his appointment at Snapdeal, Srinivas has been a part of sales and marketing success stories of multinational brands like Coca-Cola and GSK.

At the Coca-Cola Company, he worked across different roles in marketing and operations. There, in his last role as marketing director India + South West Asia BU, he was responsible for leading Sprite to the No. 1 beverage brand in the country.

Srinivas' expertise lies in leading global initiatives, building iconic brands and executing strategies to tap into emerging market opportunities across countries.

Speaking about his appointment, Murthy says, "I am extremely excited to be a part of the young, energetic and dynamic team at Snapdeal. The company is creating the largest digital commerce ecosystem in the country, and I believe that this is where new-age marketing will be invented. I look forward to being a part of building an iconic brand in India and making Snapdeal's vision of creating life-changing experiences for buyers and sellers a reality."

"We are very excited to have Srinivas join the Snapdeal family. He comes with rich experience in leadership roles across various markets, and I am sure his vast knowledge will add tremendous value and further fuel the Snapdeal growth story," says Kunal Bahl, co-founder and CEO, Snapdeal.

Snapdeal offers 11 million+ products across 500+ diverse categories from thousands of regional, national and international brands and retailers. With millions of users and 100,000 sellers, Snapdeal is a major shopping destination for internet users across the country, delivering to 5000+ cities and towns in India. It recently acquired Freecharge, a leading mobile transactions platform. In its journey till now, Snapdeal has partnered with several global marquee investors and individuals such as SoftBank, BlackRock, Temasek, eBay Inc., Premji Invest, Intel Capital, Bessemer Venture Partners, Mr. Ratan Tata, among others. The platform was started in 2010.